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Press Release

Well marks re-brand with exclusivity deal with FlexiSeq Sport:

FLEXISEQ Sport, the drug-free gel for those wanting to protect and care for their joints, has announced a partnership with Well, formerly The Co-operative Pharmacy, to exclusively sell the 50g variation of the product. The Co-operative Pharmacy is re-launching its branches as ‘Well’ following Bestway Group’s acquisition late last year.

FLEXISEQ Sport 50g will be sold exclusively in more than 770 Well and Co-operative Pharmacy branches during May and June.

David Hamilton of Well Pharmacy said, “We are absolutely delighted to have exclusivity of this product throughout May and June. FLEXISEQ Sport is an industry first and we have already had very positive feedback of the 100g variant. We want to be at the forefront of retailers offering innovative products and FLEXISEQ Sport fits with our drive to offer pharmacist-led options to our customers.”

Nick Baverstock, Director of Sports Marketing at Pro Bono Bio said, “FLEXISEQ Sport has proved to be hugely popular since launching in January this year and we’re delighted that Well has pushed for the opportunity to exclusively stock the 50g tube for a two-month period. We’re excited to be working with the country’s largest independent pharmacy chain to mark their re-brand.”

Developed in conjunction with high profile sporting partners, including Saracens rugby club, FLEXISEQ Sport allows users to stay active without the distraction of joint pain and muscle soreness, while the drug-free product has no impact on any other products that are being taken at the same time. As well as being drug-free, the product is certified contaminant free, to a purity of parts per billion, giving athletes and other professionals that need to avoid banned substances a real alternative to ease exercise-induced joint and muscle pain. The product has also received praise in the professional sporting arena with rugby stars Brad
Barritt, Alex Corbisiero and Ryan Jones on board as brand ambassadors.

FLEXISEQ Sport is on sale at Well for £19.99. To find your local Well or to find out more about the personalised healthcare and wellbeing that Well provides to the local community, visit
Contact the Well Press Office on [email protected] or 0161 236 2277
For more information visit

About Ascension Healthcare plc

Ascension Healthcare plc is a clinical-stage biopharmaceutical company focused on developing and commercialising innovative therapies for the treatment of haemophilia and osteoarthritis. The Company has three products in clinical development for the treatment of haemophilia A and also a range of internationally marketed products for osteoarthritis sufferers. For more information please visit:

For more information contact

Ascension Healthcare plc
Biresh Roy, Chief Executive Officer

[email protected] / +44 (0)20 7291 5400

Consilium Strategic Communications
(European Media and Investor Enquiries)
Lindsey Neville, Ashley Tapp

Tel: +44 (0)20 3709 5700 / [email protected]